Programs
Export Management Course
West Virginia University, in conjunction with the West Virginia Export Council, the United States Department of Commerce, and the WVU Center for Chinese Business has recently expanded the course in Export Management, in which students and company representatives are teamed to develop an export marketing plan targeted to the specific needs of the participating company.
This program is designed to promote exporting in West Virginia, by helping participants assess their export readiness skills, as well as by guiding them through every aspect of exporting. A panel of guest speakers from different areas (such as US Department of Commerce, US Small Business Administration, West Virginia Development Office, freight forwarders, financial institutions, law firms, travel agencies, and successful exporters) lecture on the different steps of exporting. In addition, there will be several opportunities to hear practical, real life advice from West Virginia companies actively exporting. An Export Manager Certificate will be conferred to each participant at the end of the program.
The classes are offered on a five-weekend schedule over a twelve week period. Meeting times for the five weekends are: Friday evenings from 7:00 p.m.-9:00 p.m. and Saturdays from 9:00 a.m.-4:00 p.m. The following is an outline of the program and tentative dates.
This class will be in Morgantown in the College of Business and Economics at West Virginia University each spring, and in Charleston each fall.
Weekend 1
Introduction to Exporting
January 18, 2008 -- 7:00 p.m. - 9:00 p.m..
January 19, 2008 -- 9:00 a.m. - 4:00 p.m.
- Organizational Self-Assessment: Is your company export ready?
- Export Resources
- Developing an Export Marketing Plan
Weekend 2
Taking the First Step
February 1, 2008 -- 7:00 p.m. - 9:00 p.m.
February 2, 2008 -- 9:00 a.m. - 4:00 p.m.
- Cultural Issues
- Making the Key Contacts
- Doing Business in Other Countries/Selling Overseas
- Traveling Abroad
Weekend 3
Legal and Financial Issues
February 29, 2008 -- 7:00 p.m. - 9:00 p.m.
March 1, 2008 -- 9:00 a.m. - 4:00 p.m.
- Legal Issues
- Financial Issues
- Methods of Payment
- Financing Export Transactions
Weekend 4
Logistical Issues
April 4, 2008 -- 7:00 p.m. - 9:00 p.m.
April 5, 2008 -- 9:00 a.m. - 4:00 p.m.
- Methods/Channels
- Preparing the Product for Export
- Shipping the Product
Weekend 5
The Export Marketing Plan Presentation
April 25, 2007 -- 7:00 p.m. - 9:00 p.m.
April 26, 2007 -- 9:00 a.m. - 4:00 p.m.
Cost: $200 per company representative for class material. Students need only to register for the class.
Download the Registration Form
If you desire additional information, students contact Dr. Cyril M. Logar, Professor of Marketing, College of Business and Economics, West Virginia University, PO BOX 6025, Morgantown, WV 26506-6027, Phone (304) 293-7956, Fax (304) 293-5652, E-mail: clogar2@wvu.edu.
