Marketing Overview

The Field of Marketing

Marketing professionals are involved in planning, promoting, pricing, and distributing products and services. The WVU marketing program is designed to give students a strong understanding of the marketing mix elements used by firms to satisfy customer wants and needs. In addition to the foundations of marketing strategy, the required courses integrate global, societal, and sustainability aspects of the marketplace to give students an appreciation of how marketing strategies are used in the globalized economy as well as in the public and not-for-profit sector. Marketing majors seek jobs in:

Marketing Research
Professional Sales
Social Marketing
Digital Marketing
Sustainable Marketing
Promotions
International Business
Product Management
Marketing Management
Retail Management

"Marketing: exciting, fast-paced, analytical and creative. I can't think of a better career."

- Michael F. Walsh, Ph.D.
Chair, Department of Marketing
West Virginia University

Innovative Curriculum & Accomplished Faculty

Driven by industry needs
Benchmarked against peer business schools
Emphasis on "learning by doing" and experiential learning

Student-centered faculty with years of real-world experience
Highly published and thought leading faculty